Week 4

These are my brochure spreads, they have a relatively simple layout which shouldn’t prove too confusing for readers. I went for simple information layout for the speakers with 2 images on the left page to show their work. The black outline is coherent with the black outlines on my poster. I have done both layouts with a profile picture and just 2 columns. I like the one with the profile picture as it adds a nice 3 columns which is easy to take in. The cover is based off of my poster design to make them coherent. It has a white border around it with the text in the border. The main focal point is the diving person and the pool in the image. I have done the timetable layout, I think this looks ok enough, it just needs some detailed refining.

Lee says its looking good and I know what I’m doing well enough with the text layout. The cover, like the poster is too constricting with the border so I will get rid of this. I will probably get rid of the borders on all of my spreads.

Week 4

Process going bottom right to top left. These are the changes I’ve made to my poster (shown above). As Lee suggested I have made the bowls like a timeline to really work with my title. The main bowl is a traditional Chinese bowl design, the second bowl is based of off Swiss design, the third focuses on Dada style, the fourth is Russian constructivism ad the last one is based off of ancient cave paintings. I tried hard to make the bowls have simple designs yet be recognisable enough that they’re based off of classic designs. I also made the border white with a simple helvetica title and dark area to hold the sub text.

Lee said the main issue with my poster was that the border was way too constricting and I needed to be way more careful in my text placement to really make it look nice. I am happy to do this and I appreciated the clear instruction as it’s really helpful for my work.

I’ve made this poster which takes on my earlier idea of diving into the bowl (as people seemed to really like it) and incorporate a design style I explored earlier which my friends seemed to really like. I felt that the earlier bowl design wasn’t really me and by changing the style but keeping the concept it has really created a design that is way more me.

Lee’s feedback was to put more bowls in the image and really make it look like a timeline to make it more cohesive with the title. I will find significant graphic design and place them on the bowls. I felt this was a really really good idea. She also said to remove the chopsticks as they create cultural confusion, this is fine as I only added them to fill the page and by adding more bowls it will solve this.

Week 3

These are my two posters for the interim, the first focuses on a london underground style map to show the timeline of design movements. The verdict for this poster is that the concept has potential but the execution is really just an underground map so I really need to play with this and push it more if I want to use this idea. The layout is rather random and ugly looking but I was aware of this beforehand, I just need some time to neaten it up.

The second poster people seemed to really like the concept of. People really go the idea of the guy diving into the bowl. It was suggested to have someone actually submerged in it and splashing around to really show the person’s involvement. I wanted the person to be about to dive to create tension but I think I prefer this person’s idea. I think this concept is more unique and provides me with more inspiration for the project so I will most likely go with this concept.

These were some brainstormed idea, quite a bit of inspiration came from the history books I used. The middle image shows my attempt at a timeline like tower in 3d style. After much effort I felt it was one of the most ugly things I’ve ever made so I scrapped it and came up with my bowl idea on a whim where I wanted to just combine two unorthodox objects.

week 2 – research

I went to the library to find some research and got useful information overall. From the books they helped me to decide that the best approach in terms of design history for my project is to acknowledge design movements (eg. art nouveau, swiss design etc).

It also provided some cool imagery and ideas for concepts for making my posters this weekend which i’ve written down:

Train route – as  timeline

Layers as historical styles

Old camera style but of modern

Grainy style/texture

Newspaper article/cover discussing history – modern overlay

I also found the collective called Cyan. They make imagery inspired by 1920s graphic design and someone from this collective could be a great speaker for my conference.

week 2 – research

https://99designs.com/blog/design-history-movements/history-graphic-design/

Before the printing press: Prehistory to the Renaissance

Graphic design proper really began after the invention of the printing press in 1440, but the roots of visual communication stretch all the way back to caveman times.

Cave paintings ~38,000 BCE

It seems like humans have always had an inherent drive towards art, evidenced by the early cave paintings dating back to prehistoric times. Subjects vary from animals to hand imprints to events like hunting, and they’ve been found all over the world (Australia, Spain, Indonesia, France, Argentina, just to name a few).

Advancements in Chinese printing 200 CE – 1040 CE

China holds most of the records for printing discoveries, including non-papyrus paper making, woodblock printing, and movable type—all of which occurred earlier than you might have guessed.

As far back as 200 CE, China used wood reliefs to print and stamp designs on silk clothes, and later paper. In 1040, Bi Sheng invented the world’s first movable type printing press out of porcelain, more than 400 years before Gutenburg brought a similar technology to Europe.

European heraldry – ~1100

Technically, the world’s first logo is the coat of arms, used as a symbol to represent family houses or territories.

Like logos, a house’s coat of arms aimed to represent the values, characteristics and styles of the people. Later, these emblems took on more practical purposes, such as wax seals to reflect authenticity.

Invention of the Gutenberg press – 1439

Johannes Gutenberg brought moveable type to Europe in 1439, introducing mass communication to Western culture and forever changing civilization. With the Gutenberg press, people no longer had to rely on lengthy scholarly reproductions of books, opening up literature (and literacy) to the masses and making it affordable. The Gutenberg press paved the way for more commercial uses of design, which ushered in the era of graphic design as we know it.

Chromolithography – 1837

Technological advancements continued to fuel the progression of graphic design, such as the ability to print in color, or chromolithography. While used primarily for recreating paintings for home decor, chromolithography also opened new doors for advertising.

Brands were now able to use a lot of the familiar marketing tools we know today, such as characteristic color schemes and building emotional connections through slice-of-life scenes. 

Staatliches Bauhaus founded – 1919

Bauhaus, first opened its doors in Weimar, Germany in 1919. Theirs was an ambitious goal: to create a Gesamtkunstwerk, an artistic ideal that encompasses or synthesizes existing art forms into one perfect work. The interesting thing is they actually succeeded: Bauhaus was one of the central driving forces behind the popularization of the modernist style.

From the 1950s onward, the world began its slow approach to the digital era we’re currently enjoying. The mass-adoption of home computers is a technological advancement comparable to the invention of the printing press, ushering in a new age for mass communication and granting access to esoteric art styles and digital software for new methods of creating art.Adobe Photoshop—first released in 1990—even on its own changed the face of graphic design. Photo manipulation created a whole new subcategory of graphic design, blending together elements of photography, illustration, and CGI (it would have made the Gesamtkunstwerk artists proud).Simultaneously, the nature of branding also evolved to meet the changing times. We partially have MTV to thank for this—they brought a fresh new take on logo usage, particularly in constantly changing theirs while retaining recognisable characteristics.

This site gave an interesting and useful (yet limited) timeline of design history. Because the history is so vast, here are some significant works throughout history to help inspire me visually and help figure out what to include in my work.

Some more significant historical designs -https://edition.cnn.com/2014/09/16/world/gallery/kitching-monotype-posters/index.html

in depth about bauhaus – https://www.curbed.com/2019/4/9/18296923/bauhaus-100-design-legacy-art-furniture-craft

Week 3

After looking at my artist models, I felt inspired to do a 3d yet flat image of some objects. The first thing I could think of was printing machines – printing press, risograph and 3d printer. I tried to do a grainy texture which I felt came out well and carried the image with a flyer type style. Lee said it looks good stylistically, but it doesn’t really work well with my concept idea. My concept is about the history of design itself, rather than the mediums to make it. I will have to go back to square one and possibly research more to really inspire myself. My friends did say that they liked how it looked though which I will keep in mind.

Week 2

These were my ideas for the interim. Most of them focused on mixing fresh and old in the technology realm. They all seem to have a similar concept – just showcased in a different way. I will try to branch out more with my ideas but I feel this is a good starting point for my concept.

Week 1

This was Brittany and I’s idea for the class. The concept was analogue into digital and how it has changed. The digital lines as seen in a motherboard transition into classic art tools – pen, pencil, paintbrush. This poster looks bold and strong and feels successful for the time we had. This exercise was really helpful in idea building and creating a concept.